{"id":273452,"date":"2022-02-08T11:53:24","date_gmt":"2022-02-08T10:53:24","guid":{"rendered":"http:\/\/relaunch.elten.com.w01ca985.kasserver.com\/?p=273452"},"modified":"2023-10-02T17:30:00","modified_gmt":"2023-10-02T15:30:00","slug":"eltenblog-elten-is-brand-of-the-century","status":"publish","type":"post","link":"https:\/\/elten.com\/en\/eltenblog-elten-is-brand-of-the-century\/","title":{"rendered":"ELTEN is brand of the century"},"content":{"rendered":"<div   class='avia-fullscreen-slider main_color   avia-builder-el-0  el_before_av_section  avia-builder-el-first  container_wrap sidebar_right'  ><div  class='avia-slideshow av-lmt3qrzr-dda78cd2ff34fff172d0dbc6721b0b65 avia-slideshow-no scaling av_fullscreen avia-fade-slider av-slideshow-ui av-control-hidden av-no-slider-navigation av-hide-nav-arrows av-slideshow-manual av-loop-once av-loop-manual-endless av-default-height-applied   avia-slideshow-1' data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:true,&quot;bg_slider&quot;:true,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0,&quot;slide_height&quot;:&quot;100&quot;,&quot;image_attachment&quot;:&quot;&quot;}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 56.25%;'><li style='background-position:center center;' data-img-url='https:\/\/elten.com\/wp-content\/uploads\/2022\/01\/Blog_Marke-1.jpg' class='avia-slideshow-slide av-lmt3qrzr-dda78cd2ff34fff172d0dbc6721b0b65__0  av-single-slide slide-1 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-lmt3qrzr-dda78cd2ff34fff172d0dbc6721b0b65__0 caption_fullwidth caption_right caption_right_framed caption_framed'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >ELTEN IS A<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><h3>BRAND OF THE CENTURY<\/h3>\n<p>Christopher Neumann, 04.02.2022<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/li><\/ul><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lmt3rq0i-56c977883171c9a1fe587ba53448109a\">\n.avia-section.av-lmt3rq0i-56c977883171c9a1fe587ba53448109a{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/elten.com\/wp-content\/uploads\/2022\/01\/Blog_Marke_Hintergrund.jpg);\nbackground-position:50% 0%;\nbackground-attachment:fixed;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-lmt3rq0i-56c977883171c9a1fe587ba53448109a main_color avia-section-default avia-no-shadow  avia-builder-el-1  el_after_av_fullscreen  avia-builder-el-last  avia-full-stretch avia-bg-style-fixed av-minimum-height av-minimum-height-100 av-height-100  container_wrap sidebar_right'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='100' data-av_min_height_opt='100'><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-273452'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-y672kbw-c96feb5882afd45b36c74506606f4d63\">\n.flex_column.av-y672kbw-c96feb5882afd45b36c74506606f4d63{\nborder-width:25px;\nborder-color:#ffffff;\nborder-style:solid;\nborder-radius:0 0 0 0;\npadding:0 0 0 0;\nbackground-color:#ffffff;\n}\n<\/style>\n<div  class='flex_column av-y672kbw-c96feb5882afd45b36c74506606f4d63 av_one_full  avia-builder-el-2  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lmt3s1om-81e3ed5e5afda245d9789d4d461ede06\">\n#top .av-special-heading.av-lmt3s1om-81e3ed5e5afda245d9789d4d461ede06{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lmt3s1om-81e3ed5e5afda245d9789d4d461ede06 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lmt3s1om-81e3ed5e5afda245d9789d4d461ede06 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lmt3s1om-81e3ed5e5afda245d9789d4d461ede06 av-special-heading-h2  avia-builder-el-3  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >BRAND OF THE CENTURY &#8211; THE PREMIUM CLASS OF GERMAN BRANDS<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-lmt3slc0-df04444bfeef16213217d7c7a525619e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><em>As you are probably already aware from our social media channels, we are one of the brands of the century. But what does that actually mean? The publication &#8220;Brands of the Century&#8221; is an encyclopaedia of big German brands that showcases the icons of German business.. The publication tells us who has set standards in their category. It is all about the brands themselves, their backgrounds, history and significance. It includes big, famous brands such as Hipp, Persil, M\u00e4rklin and Miele, as well as our brand ELTEN. Please read our blog entry for a more detailed description of the award.<\/em><\/p>\n<\/div><\/section><\/p><\/div><div class='flex_column_table av-t23ylrg-38e0b3f1f13f44e45b4c6c52c0243adc sc-av_one_half av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-t23ylrg-38e0b3f1f13f44e45b4c6c52c0243adc\">\n.flex_column.av-t23ylrg-38e0b3f1f13f44e45b4c6c52c0243adc{\nborder-width:25px;\nborder-color:#ffffff;\nborder-style:solid;\nborder-radius:0 0 0 0;\npadding:0 0 0 0;\nbackground-color:#ffffff;\n}\n<\/style>\n<div  class='flex_column av-t23ylrg-38e0b3f1f13f44e45b4c6c52c0243adc av_one_half  avia-builder-el-5  el_after_av_one_full  el_before_av_one_half  first flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-lmt3uf3v-d6c669ba0e7918488552fc0b05df06bd '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><strong>What is brand of the century? <\/strong><\/h3>\n<p>The ZEIT publishing group (Tempus Corporate) has published &#8220;German Standards 2022&#8221;, a high-quality coffee table book which showcases over 200 popular German brands &#8211; the &#8220;<a href=\"https:\/\/www.deutsche-standards.de\/marken\/detail\/elten-38\/\" target=\"_blank\" rel=\"nofollow noopener\">Brands of the Century<\/a>&#8220;. Each brand represents a prime example of its product type &#8211; from Abtei for natural medicine to ELTEN for safety footwear. 30,000 copies of the &#8220;German Standards&#8221; are printed. Since 2002, the book has been published every three years by Dr. Florian Langenscheidt. In early 2018, the rights to the brand &#8220;German Standards&#8221; and the project &#8220;Brand of the Century&#8221; were transferred to the <a href=\"https:\/\/www.deutsche-standards.de\/marken\/detail\/elten-38\/\" target=\"_blank\" rel=\"nofollow noopener\">ZEIT publishing group.<\/a><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-lmt3utvs-c461f32ec22238b8060b00f11dee09a8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><strong>BRANDS OF THE CENTURY &#8211; MORE THAN JUST A BOOK<\/strong><\/h3>\n<p>Brands of the Century is not just a coffee table book. It represent an award and a campaign for selected brands &#8211; with a wide range of options and products. It includes two digital media formats. The exciting brand histories that make the book a pleasure to read can also be heard in a podcast format, for example. In this way, Brands of the Century has become an award for the premium class of German brands.<\/p>\n<\/div><\/section><\/p><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-qvi5bho-26edc48f8467ba23b8d4a07c4f0971f4\">\n.flex_column.av-qvi5bho-26edc48f8467ba23b8d4a07c4f0971f4{\nborder-width:25px;\nborder-color:#ffffff;\nborder-style:solid;\nborder-radius:0 0 0 0;\npadding:0 0 0 0;\nbackground-color:#ffffff;\n}\n<\/style>\n<div  class='flex_column av-qvi5bho-26edc48f8467ba23b8d4a07c4f0971f4 av_one_half  avia-builder-el-8  el_after_av_one_half  el_before_av_one_half  flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lmt3tips-d32f034c5c373b1b22a43b45c23d5bb5\">\n.avia-image-container.av-lmt3tips-d32f034c5c373b1b22a43b45c23d5bb5 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lmt3tips-d32f034c5c373b1b22a43b45c23d5bb5 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lmt3tips-d32f034c5c373b1b22a43b45c23d5bb5 av-styling-no-styling avia-align-center  avia-builder-el-9  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-273462 avia-img-lazy-loading-not-273462 avia_image ' src=\"https:\/\/elten.com\/wp-content\/uploads\/2023\/09\/ELTEN_MDJH22_SIEGEL_EN-200x300-1.png\" alt='ELTEN_MDJH22_SIEGEL_EN-200&#215;300' title='ELTEN_MDJH22_SIEGEL_EN-200x300'  height=\"300\" width=\"200\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-kpifuek-1fcebfef34c02a895a10c2d359f903ae sc-av_one_half av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kpifuek-1fcebfef34c02a895a10c2d359f903ae\">\n.flex_column.av-kpifuek-1fcebfef34c02a895a10c2d359f903ae{\nborder-width:25px;\nborder-color:#ffffff;\nborder-style:solid;\nborder-radius:0 0 0 0;\npadding:0 0 0 0;\nbackground-color:#ffffff;\n}\n<\/style>\n<div  class='flex_column av-kpifuek-1fcebfef34c02a895a10c2d359f903ae av_one_half  avia-builder-el-10  el_after_av_one_half  el_before_av_one_half  first flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lmt3tsrt-7bf53ab3ee2de36b85f977b910baae0a\">\n.avia-image-container.av-lmt3tsrt-7bf53ab3ee2de36b85f977b910baae0a img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lmt3tsrt-7bf53ab3ee2de36b85f977b910baae0a .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lmt3tsrt-7bf53ab3ee2de36b85f977b910baae0a av-styling-no-styling avia-align-center  avia-builder-el-11  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-233866 avia-img-lazy-loading-not-233866 avia_image ' src=\"https:\/\/elten.com\/wp-content\/uploads\/2022\/01\/Blog_Marke_Content.jpg\" alt='Blog_Marke_Content' title='Blog_Marke_Content'  height=\"750\" width=\"1000\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/elten.com\/wp-content\/uploads\/2022\/01\/Blog_Marke_Content.jpg 1000w, https:\/\/elten.com\/wp-content\/uploads\/2022\/01\/Blog_Marke_Content-300x225.jpg 300w, https:\/\/elten.com\/wp-content\/uploads\/2022\/01\/Blog_Marke_Content-768x576.jpg 768w, https:\/\/elten.com\/wp-content\/uploads\/2022\/01\/Blog_Marke_Content-705x529.jpg 705w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/div><\/div><\/div><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-f9ax5f0-2118bc2e38fe6676635161cd180aeb9b\">\n.flex_column.av-f9ax5f0-2118bc2e38fe6676635161cd180aeb9b{\nborder-width:25px;\nborder-color:#ffffff;\nborder-style:solid;\nborder-radius:0 0 0 0;\npadding:0 0 0 0;\nbackground-color:#ffffff;\n}\n<\/style>\n<div  class='flex_column av-f9ax5f0-2118bc2e38fe6676635161cd180aeb9b av_one_half  avia-builder-el-12  el_after_av_one_half  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  column-top-margin'     ><p><section  class='av_textblock_section av-lmt3v93g-04d5fa4a870038ad98ddc57b478e8838 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Clever restriction of the award to a single brand per product category places this award above others. Alongside modern design and a clear focus on digital products, evaluation is the central focus of the project. It is done transparently, proactively and without charge &#8211; and this makes it different from other awards.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-lmt3wbf7-85a898375adad4989473737340ecc554 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><strong>WITH AUTHENTICITY AND FORWARD-LOOKING IDEAS<\/strong><\/h3>\n<p>ELTEN is brand of the century in the safety footwear category.<a href=\"https:\/\/elten.com\/en\/technologies\/\"> Innovation<\/a> and tradition, regional roots and international orientation, continuous growth and increased brand awareness: For the panel of judges from <a href=\"https:\/\/www.deutsche-standards.de\/marken\/detail\/elten-38\/\" target=\"_blank\" rel=\"nofollow noopener\">ZEIT<\/a>, these are qualities that guarantee a safe future for our brand, ELTEN. Our technological leadership and our passion for innovation distinguish us from our competitors.<\/p>\n<p>We are delighted to have become the number one safety footwear brand.<\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-c1ipf8s-0384d229e8e42b0ff61687e0aa2474ed\">\n#top .hr.hr-invisible.av-c1ipf8s-0384d229e8e42b0ff61687e0aa2474ed{\nheight:75px;\n}\n<\/style>\n<div  class='hr av-c1ipf8s-0384d229e8e42b0ff61687e0aa2474ed hr-invisible  avia-builder-el-15  el_after_av_one_half  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='avia-button-wrap av-l0ad9o-c867ca390c2b1b40f6e7e14ab2ab1e7d-wrap avia-button-right  avia-builder-el-16  el_after_av_hr  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l0ad9o-c867ca390c2b1b40f6e7e14ab2ab1e7d\">\n#top #wrap_all .avia-button.av-l0ad9o-c867ca390c2b1b40f6e7e14ab2ab1e7d{\nbackground-color:#dd0b2e;\nborder-color:#dd0b2e;\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='javascript:window.history.back();'  class='avia-button av-l0ad9o-c867ca390c2b1b40f6e7e14ab2ab1e7d avia-icon_select-yes-left-icon avia-size-medium avia-position-right'  ><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue88c' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >BACK<\/span><\/a><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-273452'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"<p>ELTEN is brand of the century! The German ZEIT publishing group has added ELTEN to the list of brands such as Persil and Miele. Read more about it in our blog.<\/p>\n","protected":false},"author":4,"featured_media":233840,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[482,547],"tags":[],"class_list":["post-273452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-2-blog-en","category-neues-aus-uedem-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.9 (Yoast SEO v21.9.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ELTEN is brand of the century - ELTEN GmbH<\/title>\n<meta name=\"description\" content=\"ELTEN is brand of the century! The German ZEIT publishing group has added ELTEN to the list of brands such as Persil and Miele. 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