{"id":346560,"date":"2022-02-08T09:39:26","date_gmt":"2022-02-08T08:39:26","guid":{"rendered":"http:\/\/relaunch.elten.com.w01ca985.kasserver.com\/?p=346560"},"modified":"2023-09-29T09:50:38","modified_gmt":"2023-09-29T07:50:38","slug":"eltenblog-elten-is-merk-van-de-eeuw","status":"publish","type":"post","link":"https:\/\/elten.com\/nl\/eltenblog-elten-is-merk-van-de-eeuw\/","title":{"rendered":"ELTEN is merk van de eeuw"},"content":{"rendered":"<div   class='avia-fullscreen-slider main_color   avia-builder-el-0  el_before_av_section  avia-builder-el-first  container_wrap sidebar_right'  ><div  class='avia-slideshow av-lmt3qrzr-dda78cd2ff34fff172d0dbc6721b0b65 avia-slideshow-no scaling av_fullscreen avia-fade-slider av-slideshow-ui av-control-hidden av-no-slider-navigation av-hide-nav-arrows av-slideshow-manual av-loop-once av-loop-manual-endless av-default-height-applied   avia-slideshow-1' data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:true,&quot;bg_slider&quot;:true,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0,&quot;slide_height&quot;:&quot;100&quot;,&quot;image_attachment&quot;:&quot;&quot;}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 56.25%;'><li style='background-position:center center;' data-img-url='https:\/\/elten.com\/wp-content\/uploads\/2022\/01\/Blog_Marke-1.jpg' class='avia-slideshow-slide av-lmt3qrzr-dda78cd2ff34fff172d0dbc6721b0b65__0  av-single-slide slide-1 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-lmt3qrzr-dda78cd2ff34fff172d0dbc6721b0b65__0 caption_fullwidth caption_right caption_right_framed caption_framed'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >ELTEN is een<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><h3>Merk van de Eeuw<\/h3>\n<p>Christopher Neumann, 08-02-2022<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/li><\/ul><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lmt3rq0i-56c977883171c9a1fe587ba53448109a\">\n.avia-section.av-lmt3rq0i-56c977883171c9a1fe587ba53448109a{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/elten.com\/wp-content\/uploads\/2022\/01\/Blog_Marke_Hintergrund.jpg);\nbackground-position:50% 0%;\nbackground-attachment:fixed;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-lmt3rq0i-56c977883171c9a1fe587ba53448109a main_color avia-section-default avia-no-shadow  avia-builder-el-1  el_after_av_fullscreen  avia-builder-el-last  avia-full-stretch avia-bg-style-fixed av-minimum-height av-minimum-height-100 av-height-100  container_wrap sidebar_right'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='100' data-av_min_height_opt='100'><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-346560'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-yaoglog-c5478e2918cf7ede21fab791b39133e9\">\n.flex_column.av-yaoglog-c5478e2918cf7ede21fab791b39133e9{\nborder-width:25px;\nborder-color:#ffffff;\nborder-style:solid;\nborder-radius:0 0 0 0;\npadding:0 0 0 0;\nbackground-color:#ffffff;\n}\n<\/style>\n<div  class='flex_column av-yaoglog-c5478e2918cf7ede21fab791b39133e9 av_one_full  avia-builder-el-2  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lmt3s1om-20f8864968ab7fad9a6ac3faaacc2af6\">\n#top .av-special-heading.av-lmt3s1om-20f8864968ab7fad9a6ac3faaacc2af6{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lmt3s1om-20f8864968ab7fad9a6ac3faaacc2af6 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lmt3s1om-20f8864968ab7fad9a6ac3faaacc2af6 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lmt3s1om-20f8864968ab7fad9a6ac3faaacc2af6 av-special-heading-h2  avia-builder-el-3  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >MERKEN VAN DE EEUW \u2013 DE KONINGSKLASSE VAN DE DUITSE MERKEN<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-lmt3slc0-df04444bfeef16213217d7c7a525619e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><em>Je hebt het vast al op onze social-mediakanalen meegekregen: wij behoren tot de Merken van de Eeuw. Maar wat betekent dat nu eigenlijk? De publicatie &#8216;Marken des Jahrhunderts&#8217; is een encyclopedie van de grootste Duitse merken en representeert de iconen van de Duitse economie. Deze publicatie geeft een overzicht van de toonaangevende bedrijven in hun branche. Het gaat om de merken zelf, hun achtergrond, geschiedenis en betekenis. Hiertoe behoren grote en bekende merken zoals Hipp, Persil, M\u00e4rklin of Miele \u2013 en nu dus ook ons merk ELTEN. In onze blog willen wij je graag iets meer vertellen over deze onderscheiding.<\/em><\/p>\n<\/div><\/section><\/p><\/div><div class='flex_column_table av-vl4xzr4-cd325b57132d2b70a576041a7ca05301 sc-av_one_half av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-vl4xzr4-cd325b57132d2b70a576041a7ca05301\">\n.flex_column.av-vl4xzr4-cd325b57132d2b70a576041a7ca05301{\nborder-width:25px;\nborder-color:#ffffff;\nborder-style:solid;\nborder-radius:0 0 0 0;\npadding:0 0 0 0;\nbackground-color:#ffffff;\n}\n<\/style>\n<div  class='flex_column av-vl4xzr4-cd325b57132d2b70a576041a7ca05301 av_one_half  avia-builder-el-5  el_after_av_one_full  el_before_av_one_half  first flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-lmt3uf3v-d6c669ba0e7918488552fc0b05df06bd '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><strong>Wat is merk van de eeuw? <\/strong><\/h3>\n<p>Met de bekendmaking van de &#8216;Deutsche Standards 2022&#8217; (Duitse normen 2022) presenteert de Duitse uitgeversgroep &#8216;<a href=\"https:\/\/www.deutsche-standards.de\/marken\/detail\/elten-38\/\" target=\"_blank\" rel=\"nofollow noopener\">die ZEIT Verlagsgruppe<\/a>&#8216; (Tempus Corporate) in een hoogwaardig ge\u00efllustreerd compendium meer dan 200 succesvolle Duitse merken: de &#8216;Marken des Jahrhunderts&#8217; (merken van de eeuw). Elk merk staat daarbij model voor een productcategorie: van Abtei voor natuurgeneeskunde tot ELTEN voor veiligheidsschoenen. De &#8216;Deutschen Standards&#8217; verschijnen in een oplage van 30.000 exemplaren. Sinds 2002 geeft dr. Florian Langenscheidt de publicatie om de drie jaar uit. Begin 2018 werden de rechten op het merk &#8216;German Standards&#8217; en het project &#8216;<a href=\"https:\/\/www.deutsche-standards.de\/marken\/detail\/elten-38\/\" target=\"_blank\" rel=\"nofollow noopener\">Brand of the Century<\/a>&#8216; overgedragen aan de uitgeversgroep &#8216;Die ZEIT&#8217;.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-lmt3utvs-c461f32ec22238b8060b00f11dee09a8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><strong>MERKEN VAN DE EEUW \u2013 MEER DAN EEN TIJDSCHRIFT<\/strong><\/h3>\n<p>De Merken van de Eeuw zijn echter niet alleen maar samengebonden illustraties. Ze zijn een erkenning en campagne voor geselecteerde merken, met talrijke mogelijkheden en producten. Waaronder twee digitale mediaformaten. De spannende verhalen over de merken die in het boek worden beschreven, kunnen bijvoorbeeld worden beluisterd in een podcast-formaat. Zo zijn de Merken van de Eeuw een onderscheiding geworden voor de koningsklasse van de Duitse merken.<\/p>\n<\/div><\/section><\/p><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-puh5cg0-277f5fae34693ae2fc771df9ecb9cb07\">\n.flex_column.av-puh5cg0-277f5fae34693ae2fc771df9ecb9cb07{\nborder-width:25px;\nborder-color:#ffffff;\nborder-style:solid;\nborder-radius:0 0 0 0;\npadding:0 0 0 0;\nbackground-color:#ffffff;\n}\n<\/style>\n<div  class='flex_column av-puh5cg0-277f5fae34693ae2fc771df9ecb9cb07 av_one_half  avia-builder-el-8  el_after_av_one_half  el_before_av_one_half  flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lmt3tips-2073ca4098b0bd030ced84da6988ae21\">\n.avia-image-container.av-lmt3tips-2073ca4098b0bd030ced84da6988ae21 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lmt3tips-2073ca4098b0bd030ced84da6988ae21 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lmt3tips-2073ca4098b0bd030ced84da6988ae21 av-styling-no-styling avia-align-center  avia-builder-el-9  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-273464 avia-img-lazy-loading-not-273464 avia_image ' src=\"https:\/\/elten.com\/wp-content\/uploads\/2023\/09\/ELTEN_MDJH22_SIEGEL_EN-200x300-1.png\" alt='ELTEN_MDJH22_SIEGEL_EN-200&#215;300' title='ELTEN_MDJH22_SIEGEL_EN-200x300'  height=\"300\" width=\"200\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-motqjb4-353828936f27ea63c0e1f74f2607c6c4 sc-av_one_half av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-motqjb4-353828936f27ea63c0e1f74f2607c6c4\">\n.flex_column.av-motqjb4-353828936f27ea63c0e1f74f2607c6c4{\nborder-width:25px;\nborder-color:#ffffff;\nborder-style:solid;\nborder-radius:0 0 0 0;\npadding:0 0 0 0;\nbackground-color:#ffffff;\n}\n<\/style>\n<div  class='flex_column av-motqjb4-353828936f27ea63c0e1f74f2607c6c4 av_one_half  avia-builder-el-10  el_after_av_one_half  el_before_av_one_half  first flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lmt3tsrt-072b5661460e28aa317f98aa9ca962aa\">\n.avia-image-container.av-lmt3tsrt-072b5661460e28aa317f98aa9ca962aa img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lmt3tsrt-072b5661460e28aa317f98aa9ca962aa .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lmt3tsrt-072b5661460e28aa317f98aa9ca962aa av-styling-no-styling avia-align-center  avia-builder-el-11  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-233865 avia-img-lazy-loading-not-233865 avia_image ' src=\"https:\/\/elten.com\/wp-content\/uploads\/2022\/01\/Blog_Marke_Content.jpg\" alt='Blog_Marke_Content' title='Blog_Marke_Content'  height=\"750\" width=\"1000\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/elten.com\/wp-content\/uploads\/2022\/01\/Blog_Marke_Content.jpg 1000w, https:\/\/elten.com\/wp-content\/uploads\/2022\/01\/Blog_Marke_Content-300x225.jpg 300w, https:\/\/elten.com\/wp-content\/uploads\/2022\/01\/Blog_Marke_Content-768x576.jpg 768w, https:\/\/elten.com\/wp-content\/uploads\/2022\/01\/Blog_Marke_Content-705x529.jpg 705w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/div><\/div><\/div><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ha2lzk0-a4188182e36ff5f7f1723bea9037fdb2\">\n.flex_column.av-ha2lzk0-a4188182e36ff5f7f1723bea9037fdb2{\nborder-width:25px;\nborder-color:#ffffff;\nborder-style:solid;\nborder-radius:0 0 0 0;\npadding:0 0 0 0;\nbackground-color:#ffffff;\n}\n<\/style>\n<div  class='flex_column av-ha2lzk0-a4188182e36ff5f7f1723bea9037fdb2 av_one_half  avia-builder-el-12  el_after_av_one_half  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  column-top-margin'     ><p><section  class='av_textblock_section av-lmt3v93g-04d5fa4a870038ad98ddc57b478e8838 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>De bewuste beperking van de erkenning tot \u00e9\u00e9n merk per productcategorie onderscheidt de prijs van andere onderscheidingen. Naast een modern design en een duidelijke focus op digitale producten is het vooral de evaluatie en innovatie die centraal staat in het project. Deze is transparant, proactief en gratis, en onderscheidt zich daarom van andere onderscheidingen.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-lmt3wbf7-85a898375adad4989473737340ecc554 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><strong>MET AUTHENTICITEIT EN TOEKOMSTGERICHTE IDEE\u00cbN<\/strong><\/h3>\n<p>ELTEN is merk van de eeuw voor de categorie Veiligheidsschoenen. Innovaties en traditie, regionale wortels en internationale ori\u00ebntatie, voortdurende groei en meer naamsbekendheid &#8211; dat zijn voor de jury van <a href=\"https:\/\/www.deutsche-standards.de\/marken\/detail\/elten-38\/\" target=\"_blank\" rel=\"nofollow noopener\">DIE ZEIT<\/a> de garanties voor een zekere toekomst van ons merk ELTEN. Ons technologisch leiderschap en onze passie voor <a href=\"https:\/\/elten.com\/nl\/technologieen\/\">innovaties<\/a> onderscheiden ons als merk.<\/p>\n<p>We zijn heel erg blij met onze status als het beste merk veiligheidsschoenen. Op de website <a href=\"https:\/\/www.deutsche-standards.de\/marken\/detail\/elten-38\/\" target=\"_blank\" rel=\"nofollow noopener\">www.deutsche-standards.de<\/a> vind je meer informatie en alle andere merkpresentaties.<\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-bam2qf4-de5b8dca06f3b81a7a6b858bd2db04b9\">\n#top .hr.hr-invisible.av-bam2qf4-de5b8dca06f3b81a7a6b858bd2db04b9{\nheight:75px;\n}\n<\/style>\n<div  class='hr av-bam2qf4-de5b8dca06f3b81a7a6b858bd2db04b9 hr-invisible  avia-builder-el-15  el_after_av_one_half  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='avia-button-wrap av-6ihf680-d6937575154c9e0d34514c68adf8368c-wrap avia-button-right  avia-builder-el-16  el_after_av_hr  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6ihf680-d6937575154c9e0d34514c68adf8368c\">\n#top #wrap_all .avia-button.av-6ihf680-d6937575154c9e0d34514c68adf8368c{\nbackground-color:#dd0b2e;\nborder-color:#dd0b2e;\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='javascript:window.history.back();'  class='avia-button av-6ihf680-d6937575154c9e0d34514c68adf8368c avia-icon_select-yes-left-icon avia-size-medium avia-position-right'  ><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue88c' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >TERUG<\/span><\/a><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-346560'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"<p>ELTEN is merk van de eeuw! De Duitse uitgeversgroep ZEIT heeft ELTEN toegevoegd aan het rijtje merken zoals Persil en Miele. Lees meer in onze blog.<\/p>\n","protected":false},"author":4,"featured_media":233839,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[483,556],"tags":[],"class_list":["post-346560","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-2-blog-nl","category-neues-aus-uedem-nl"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.9 (Yoast SEO v21.9.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ELTEN is merk van de eeuw - ELTEN GmbH<\/title>\n<meta name=\"description\" content=\"ELTEN is merk van de eeuw! De Duitse uitgeversgroep ZEIT heeft ELTEN toegevoegd aan het rijtje merken zoals Persil en Miele. 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