BRAND OF THE CENTURY – THE PREMIUM CLASS OF GERMAN BRANDS
As you are probably already aware from our social media channels, we are one of the brands of the century. But what does that actually mean? The publication “Brands of the Century” is an encyclopaedia of big German brands that showcases the icons of German business.. The publication tells us who has set standards in their category. It is all about the brands themselves, their backgrounds, history and significance. It includes big, famous brands such as Hipp, Persil, Märklin and Miele, as well as our brand ELTEN. Please read our blog entry for a more detailed description of the award.
What is brand of the century?
The ZEIT publishing group (Tempus Corporate) has published “German Standards 2022”, a high-quality coffee table book which showcases over 200 popular German brands – the “Brands of the Century“. Each brand represents a prime example of its product type – from Abtei for natural medicine to ELTEN for safety footwear. 30,000 copies of the “German Standards” are printed. Since 2002, the book has been published every three years by Dr. Florian Langenscheidt. In early 2018, the rights to the brand “German Standards” and the project “Brand of the Century” were transferred to the ZEIT publishing group.
BRANDS OF THE CENTURY – MORE THAN JUST A BOOK
Brands of the Century is not just a coffee table book. It represent an award and a campaign for selected brands – with a wide range of options and products. It includes two digital media formats. The exciting brand histories that make the book a pleasure to read can also be heard in a podcast format, for example. In this way, Brands of the Century has become an award for the premium class of German brands.
Clever restriction of the award to a single brand per product category places this award above others. Alongside modern design and a clear focus on digital products, evaluation is the central focus of the project. It is done transparently, proactively and without charge – and this makes it different from other awards.
WITH AUTHENTICITY AND FORWARD-LOOKING IDEAS
ELTEN is brand of the century in the safety footwear category. Innovation and tradition, regional roots and international orientation, continuous growth and increased brand awareness: For the panel of judges from ZEIT, these are qualities that guarantee a safe future for our brand, ELTEN. Our technological leadership and our passion for innovation distinguish us from our competitors.
We are delighted to have become the number one safety footwear brand.
